News for 'Media Marketing'

Row erupts as Tamannaah Bhatia named Mysore Sandal Soap ambassador

Row erupts as Tamannaah Bhatia named Mysore Sandal Soap ambassador

Rediff.com11 Feb 2026

Actress Tamannaah Bhatia has been appointed as the brand ambassador for Karnataka Soaps and Detergents Limited (KSDL), the makers of Mysore Sandal Soap, sparking controversy over the choice of a non-Kannada speaking actor. The government defends the decision as a business strategy to boost sales outside Karnataka.

10 Tips To Grow Your Brand On Social Media

10 Tips To Grow Your Brand On Social Media

Rediff.com21 Nov 2025

People connect with people. No matter how small your brand is, when you share your journey or the why behind your business, you automatically humanise your brand and make it unique as compared to faceless competitors, says Vinayak Burman.

WhatsApp can't play with citizens' privacy rights: SC

WhatsApp can't play with citizens' privacy rights: SC

Rediff.com3 Feb 2026

The court is hearing appeals against a CCI order imposing a penalty on Meta and WhatsApp.

Budget 2026 stays committed to long-term growth drivers

Budget 2026 stays committed to long-term growth drivers

Rediff.com11 Feb 2026

Capex, infrastructure development, and prudent fiscal management are the key focus areas in the Budget, says Nilesh Shah.

Oppo A6 5G Debuts With A Massive 7,000mAh Battery

Oppo A6 5G Debuts With A Massive 7,000mAh Battery

Rediff.com30 Jan 2026

Oppo has introduced the A6 5G to the Indian market, positioning it as a feature-packed mid-segment handset with a huge 7,000 mAh power unit and starting price of 17,999.

Smallcap Funds Play Safe, Limit Bets Beyond Top 1,000 Stocks

Smallcap Funds Play Safe, Limit Bets Beyond Top 1,000 Stocks

Rediff.com27 Jan 2026

Companies in the lower mcap deciles have recorded the fastest growth in median mcap.

'Bindra Brought Money Into Indian Cricket'

'Bindra Brought Money Into Indian Cricket'

Rediff.com27 Jan 2026

'Mr Bindra stressed the importance of marketing the game which helped Indian cricket massively. Not only have state associations become self sufficient but the cricketers have also benefitted greatly.'

'Clearly Mogambo Khush Hai': Cong on India-US trade deal

'Clearly Mogambo Khush Hai': Cong on India-US trade deal

Rediff.com3 Feb 2026

The Congress attacked the Modi government, saying it now seems to be routine that India learns about its government's actions only from Trump or his appointees.

Congress calls Indo-US trade pact a 'surrender'

Congress calls Indo-US trade pact a 'surrender'

Rediff.com7 Feb 2026

The Congress party has criticized the Indo-US trade agreement, calling it a 'surrender' of India's self-esteem and interests, and a betrayal of Indian farmers and MSMEs.

Will Dhurandhar 2 Save 2026 Box Office?

Will Dhurandhar 2 Save 2026 Box Office?

Rediff.com24 Jan 2026

'After Saiyaara, a lot of confidence has come in. Hindi is now looking good, especially with Dhurandhar 2 expected in March.'

Before You Invest in 2026, Read This

Before You Invest in 2026, Read This

Rediff.com13 Jan 2026

'Trading without strict position sizing, stop-loss discipline, or a clear exit plan almost guarantees losses.' 'Chasing tips, reacting to intraday noise, or assuming frequent trading improves outcomes are equally damaging habits.'

BSE cautions investors against deepfake video of its CEO

BSE cautions investors against deepfake video of its CEO

Rediff.com12 Jan 2026

Leading stock exchange BSE on Monday cautioned investors to remain vigilant against deepfake video of its CEO giving stock recommendations and investment advice on social media platforms. The exchange emphasised that the video is unauthorised and fraudulent, and its officials are not permitted to provide any stock tips.

'India Has More Job Opportunities Than Skilled People'

'India Has More Job Opportunities Than Skilled People'

Rediff.com23 Jan 2026

'Given that the population is almost evenly split, the Indian economy cannot grow without women participating in the workforce.' 'While women's participation has increased, it is still well below 40 per cent,' says Kartik Narayan, CEO of the professional networking and jobs platform, Apna.

Modi sold off farmers' blood and sweat: Rahul on US deal

Modi sold off farmers' blood and sweat: Rahul on US deal

Rediff.com3 Feb 2026

Congress leader Rahul Gandhi on Tuesday alleged that Prime Minister Narendra Modi buckled under United States pressure to finalise a trade deal and 'sold off' the hard work of Indian farmers through the agreement.

Suspended MPs: 7 Rahul Loyalists, 1 Marxist

Suspended MPs: 7 Rahul Loyalists, 1 Marxist

Rediff.com3 Feb 2026

8 Member of Parliaments were suspended from Lok Sabha for tearing & throwing papers at the Chair till April 2. Uproar started when Rahul Gandhi was barred from citing former Army Chief, General M M Naravane's memoir on 2020 India-China clash. Rediff.com brings you the details of these MPs who were suspended.

India reacts to US' 500% tariffs bill for buying Russian oil

India reacts to US' 500% tariffs bill for buying Russian oil

Rediff.com9 Jan 2026

India is closely monitoring developments related to a proposed American legislation that seeks to impose up to 500 per cent tariff on countries procuring Russian crude oil.

Budget hollow, directionless; ignoring people's hardships: Opposition

Budget hollow, directionless; ignoring people's hardships: Opposition

Rediff.com1 Feb 2026

The Congress party has strongly criticized the Union Budget, calling it 'lacklustre' and 'disappointing,' claiming it fails to address the needs of farmers, unemployed youth, and other key sectors.

UPI payments app PhonePe's $1.5 billion IPO to see Walmart cut stake

UPI payments app PhonePe's $1.5 billion IPO to see Walmart cut stake

Rediff.com23 Jan 2026

As India's biggest Unified Payments Interface (UPI) app PhonePe prepares to list, the updated draft red herring prospectus (DRHP) shows the impact of regulations on the business, and concentration of payments-linked revenue even as UPI lacks MDR (merchant discount rate).

'Global Uncertainties Are Of A Magnitude We've Never Seen Before'

'Global Uncertainties Are Of A Magnitude We've Never Seen Before'

Rediff.com2 Feb 2026

'Global uncertainty is something which definitely occupies the minds of officials when we are preparing for the Budget.'

Why You Don't Need a Market Rally to Build Wealth

Why You Don't Need a Market Rally to Build Wealth

Rediff.com11 Nov 2025

Every investor loves a bull market - that feeling of watching portfolios rise and headlines being filled with record highs is gratifying. Yet, wealth creation in the stock market is not just a matter of market rallies. Some of the most successful investors make their fortunes in periods of slow or even negative market momentum. The secret is mindset, strategy, and disciplined investing, not chasing short-term rallies.

Dhurandhar 2 Vs Toxic: Who Will Win In March?

Dhurandhar 2 Vs Toxic: Who Will Win In March?

Rediff.com22 Jan 2026

'The March 19 clash between Toxic and Dhurandhar 2 should ideally be avoided.'

Wangchuk denies 'Arab Spring' call in SC; says police twisted words

Wangchuk denies 'Arab Spring' call in SC; says police twisted words

Rediff.com29 Jan 2026

Climate activist Sonam Wangchuk, detained under the National Security Act, denied allegations in the Supreme Court that he incited sedition. His lawyer argued that the police selectively used video evidence to mislead authorities.

Why YouTube Is Investing In India

Why YouTube Is Investing In India

Rediff.com30 Dec 2025

'As a nation, we create beautiful content and a high volume of it (films) but we are limited by the number of theatres and screen density.' 'You now have a living-room large screen available to showcase that.'

India-US Deal Shields Farmers

India-US Deal Shields Farmers

Rediff.com4 Feb 2026

New Delhi will substantially reduce tariffs on industrial and agricultural goods while continuing to protect sensitive sectors. Tariffs on some agricultural products that are not traditionally considered sensitive will be brought down to zero, while in the case of relatively sensitive items, duties will be reduced in a graded manner and quotas will be imposed.

Trump posts pic of himself as 'Acting President of Venezuela'

Trump posts pic of himself as 'Acting President of Venezuela'

Rediff.com12 Jan 2026

Donald Trump posted a photo on Truth Social listing himself as 'Acting President of Venezuela,' along with his US presidential designations. This follows recent US actions against Venezuela and claims regarding control over Venezuelan oil revenue.

5 Biggest Skincare Mistakes to Avoid in 2026

5 Biggest Skincare Mistakes to Avoid in 2026

Rediff.com20 Jan 2026

To get real, long-lasting results, you need to understand what your skin needs, respect its limits and invest in habits that will last longer than trends, advises Dr Rupika Singh.

Inderjit Singh Bindra: Architect of Modern Indian Cricket

Inderjit Singh Bindra: Architect of Modern Indian Cricket

Rediff.com27 Jan 2026

As he is laid to rest, Indian cricket bids farewell to one of its greatest administrators -- a visionary who understood that breaking monopolies and building stadiums were about the same thing: Giving millions of cricket-loving Indians the infrastructure worthy of their passion.

ASUS Introduces 16 Dual-Screen OLED Gaming Laptop

ASUS Introduces 16" Dual-Screen OLED Gaming Laptop

Rediff.com13 Jan 2026

Marking a global first, this 16-inch twin-display gaming laptop delivers a striking visual experience through two 3K, 120Hz ROG Nebula HDR OLED touch panels.

Iran says forces ready for war; accuses US, Israel of stoking unrest

Iran says forces ready for war; accuses US, Israel of stoking unrest

Rediff.com13 Jan 2026

Baghaei also alleged that recent unrest in Iran was fuelled by foreign interference, claiming riots were triggered by "very evident" interventionist remarks by US and Israeli officials.

AI Mania Drives Global Markets

AI Mania Drives Global Markets

Rediff.com3 Oct 2025

'India may never fully participate in the AI hype cycle, but we can position ourselves to benefit from its inevitable disenchantment and the cycle of disillusionment,' alerts Akash Prakash.

'India Lags Behind In Innovation Leadership'

'India Lags Behind In Innovation Leadership'

Rediff.com6 Jan 2026

'We frequently discuss AI, but we're waiting for other countries to develop solutions rather than creating intellectual property ourselves.' 'We haven't yet produced comprehensive AI solutions developed in India for global markets.'

US visa curbs, AI surge will shape Indian IT in 2026

US visa curbs, AI surge will shape Indian IT in 2026

Rediff.com23 Dec 2025

India's $280-billion IT industry heads into 2026, balancing visa-related headwinds and global trade uncertainty against its biggest-ever push into artificial intelligence and the rapid expansion of global capability centres (GCCs). Heightened scrutiny of the US H-1B visa programme - including a proposed $100,000 fee for new visas and concerns over a potential 25 per cent outsourcing tax - has complicated cross-border delivery for Indian firms, even as companies accelerate efforts to reduce reliance on onsite staffing.

X blocks 3,500 posts, deletes 600 accounts after Grok AI row

X blocks 3,500 posts, deletes 600 accounts after Grok AI row

Rediff.com11 Jan 2026

X has accepted its mistake, and said it will comply with Indian laws, sources said, adding that in future, the platform will not allow obscene imagery.

India rebuts Trump aide's 'Modi didn't call' claim; says...

India rebuts Trump aide's 'Modi didn't call' claim; says...

Rediff.com10 Jan 2026

'Incidentally, Prime Minister (Modi) and President Trump have also spoken on the phone on eight occasions during 2025, covering different aspects of our wide-ranging partnership'

X to stop Grok from generating sexualised AI content

X to stop Grok from generating sexualised AI content

Rediff.com15 Jan 2026

Microblogging platform X has implemented technological measures to prevent its Grok AI chatbot from generating images of real people in revealing clothing in jurisdictions where it is illegal, following government pressure over obscene deepfakes.

ICC Scrambles As JioStar Seeks Exit

ICC Scrambles As JioStar Seeks Exit

Rediff.com9 Dec 2025

A key blow for JioStar came from an unlikely source: The Indian government's ban on real-money gaming, the sector that had become cricket's biggest advertiser.

Why Freebies May Not Save Stalin's DMK

Why Freebies May Not Save Stalin's DMK

Rediff.com16 Jan 2026

While the DMK depends on a 'silver sieve' of welfare schemes to stay in power, its support is slowly draining away under the weight of poor governance, corruption, and voters who are no longer satisfied with benefits alone and now want basic administration to work, observes N Sathiya Moorthy.

AI Films Are Coming: India Must Adapt

AI Films Are Coming: India Must Adapt

Rediff.com10 Dec 2025

'If we don't become part of this, if we don't embrace this particular technology, millionaire brands might go down, which we cannot allow.'

14 Mumbai Expressions You Ought To Know

14 Mumbai Expressions You Ought To Know

Rediff.com27 Dec 2025

Let's acquaint you with Mumbai's picturesque slang.

'India Should Move Quickly As Conditions Change'

'India Should Move Quickly As Conditions Change'

Rediff.com2 Jan 2026

'The real story of 2025 is that India officially stopped being a 'market of the future' and started acting as the world's primary economic engine.'